{"id":6806,"date":"2014-08-14T17:33:00","date_gmt":"2014-08-14T17:33:00","guid":{"rendered":"https:\/\/regimbeau.eliott-markus.cloud\/insight\/a-quand-des-produits-tabac-sans-aucune-marque\/"},"modified":"2023-08-02T09:08:00","modified_gmt":"2023-08-02T09:08:00","slug":"trademarks-tobacco-plain-packaging","status":"publish","type":"insight","link":"https:\/\/regimbeau.eliott-markus.cloud\/en\/insight\/trademarks-tobacco-plain-packaging\/","title":{"rendered":"Trademarks &#038; Tobacco : Plain Packaging"},"content":{"rendered":"\n<p>Of course, everyone wants to stay healthy as long as possible and, preferably without having to make any particular effort!&nbsp;It is probably based on this thinking that France&nbsp;would like to introduce the European legislation in France.&nbsp;<\/p>\n\n\n\n<p>The States of&nbsp;the European Union, in effect, have 2&nbsp;years to comply with the&nbsp;new European Directive 2014\/40\/EU on tobacco products, which entered into force on 19 May 2014 after an open period to file comments. This replaces the&nbsp;Directive 2001\/37\/CE,&nbsp;and fixes even stricter rules concerning&nbsp;the manufacture, presentation and sale&nbsp;of tobacco and its derivatives.&nbsp;<\/p>\n\n\n\n<p>In particular:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affixing health warning labels on&nbsp;the packaging of tobacco products, which, in total must cover (image and text)&nbsp;65% of the front and back of the cigarette and rolling tobacco packets (instead of the previous 40%);&nbsp;Certain organisations, including the ENVI (health and environment committee) and IMCO (internal market and consumer protection committee) recommended&nbsp;that the health warnings should correspond respectively to 75% and 70% of the size of the packet.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fixing minimum dimensions for the size of the warnings and eliminating smaller packs for tobacco products.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prohibiting any&nbsp;advertising or misleading&nbsp;elements on tobacco products;<\/li>\n<\/ul>\n\n\n\n<p>States wishing to go further can adopt plain packaging, namely identical or without logo. This has been the case in Australia since&nbsp;December 2012&nbsp;(an Act that is the subject of a complaint before the WTO by 5 States)&nbsp;and is foreseen in a New Zealand project, which is deferred until the resolution of this complaint. &nbsp;<\/p>\n\n\n\n<p>The United Kingdom has launched&nbsp;a consultation until 7 August 2014 with a view to introducing standard rules for cigarette packets, and by publishing its&nbsp;bill on plain packaging in June 2014 Ireland will be the first European country to adopt it. <\/p>\n\n\n\n<p>In France, a health bill should be examined by the Council of Ministers in September&nbsp;2014 and considered by&nbsp;the National Assembly in early 2015. It recommends, among others, the implementation of the European Tobacco Directive.&nbsp;In parallel, a National Program&nbsp;for the Reducing Smoking&nbsp;should be put into place.&nbsp;<\/p>\n\n\n\n<p>What are the desired effects of such measures?&nbsp;Dissuading the youth from starting smoking. However, initial results from Australia do not yet indicate a decline in sales, but rather a shift towards cheaper cigarettes and an increase in the black market.<\/p>\n\n\n\n<p>Meanwhile, these projects and texts greatly limit the rights of trademark holders and facilitate smuggling, without being able to measure whether they actually have a positive impact on health. Are they the forerunners of future trademarks regulations on sugary, salty or even spicy products,&nbsp;to be issued depending on eating fads and real health problems of the population?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of course, everyone wants to stay healthy as long as possible and, preferably without having to make any particular effort!&nbsp;It is probably based on this thinking that France&nbsp;would like to...<\/p>\n","protected":false},"author":24,"featured_media":0,"template":"","tags":[397],"class_list":["post-6806","insight","type-insight","status-publish","hentry","tag-trademarks-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarks &amp; Tobacco : Plain Packaging - Regimbeau<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarks &amp; 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